BRANDBOOK

For a better and more consistent company image.

These guidelines determine the visual identity of uRecycle® Group which will be manifest in all the communications of our company, both external and internal, and which functions as a clear, distinguishing factor in comparison to other companies in the field. The guidelines contain the instructions on how to use the uRecycle® logo, and the colour schemes and typefaces associated with the visual identity. Guidelines also include the stationery material updated according to the identity, with templates ready for printing. By observing the uRecycle® Group graphic guidelines, we create and maintain a uniform and consistent company image in all our communications.

uRecycle® logo

uRecycle logo

The preferred way to use the uRecycle® logo is over a white background or on green. Every attempt must be made to do this. The last option is to use the logo with transparent background.

Please observe the clear space around the logo to maximize visual effectivenes. Nothing should intrude into this specified clear space.

uRecycle® colors

         

uRecycle®
black

PMSBlack
C100 M17 Y0 K100
R0 G0 B0
#ff6000

uRecycle®
green

PMS802C
C69 M0 Y100 K0
R57 G197 B0
#ff6000

Industrial Batteries
orange

PMS1655C
C0 M73 Y100 K0
R255 G96 B0
#ff6000

Portable batteries
blue

PMS279C
C72 M33 Y0 K0
R1 G156 B236
#019cec

Battery materials
grey

PMS447C
C0 M0 Y0 K80
R87 G87 B87
#575756

uRecycle® group logos

uRecycle Group logos

uRecycle® group consists following battery recycling companies:

  • uRecycle® Industrial Batteries Oy
  • uRecycle® Portable Batteries Oy
  • uRecycle® Battery Materials Oy

Typography

uRecycle typography

Typography is a key element to communicate a unified personality for uRecycle®. We have selected Open Sans and Gotham HTF as our font. It is widely used for traffic, administrative and technical applications.

Open Sans

Use Open Sans for digital materials used on a daily basis.

Use Calibri for digital materials if Open Sans is not available

Download Opens Sans from Google fonts

Gotham HTF

Use Gotham HTF for all printable marketing materials

Downloads


Consistency is a must

The consistency of the visual identity is one of the key factors for the recognition and adaptation of the existing uRecycle® brand. The visual identity needs to be preserved when designing new materials for any promotional purposes - both internal and external. If you don't find the information you are looking for, please contact: info@urecycle.eu